Twenty five years ago, REA, while conceptually elegant, was technically impractical. Lots has changed in 25 years. Workday, an enterprise software venture from the original founders of PeopleSoft, is developing a new enterprise solution based on a very different technology platform that can support the REA principles. In this session, Mark Nittler, chief strategist for the Workday financial solution will describe the REA inspiration and foundation of the product, the compromises necessary to support a commercial implementation and the technology platform that makes it possible. This session will include a product demonstration

Title	Workday - Commercial Enterprise Software based on REA
Presenter	Mark Nittler Chief Financial Management Strategist Workday, Inc.
Description	Twenty five years ago, REA, while conceptually elegant, was technically impractical. Lots has changed in 25 years. Workday, an enterprise software venture from the original founders of PeopleSoft, is developing a new enterprise solution based on a very different technology platform that can support the REA principles. In this session, Mark Nittler, chief strategist for the Workday financial solution will describe the REA inspiration and foundation of the product, the compromises necessary to support a commercial implementation and the technology platform that makes it possible. This session will include a product demonstration
Bio	After a tour in public and private accounting, Mark entered the enterprise software industry in 1984 with McCormack & Dodge, an early enterprise software supplier and precursor to current ERP solutions. Since then, Mark has held support, sales, marketing, and strategy positions with enterprise software suppliers such as Walker interactive, Commerce One and PeopleSoft. In this time Mark has developed broad experience in key software disciplines including Accounting, ERP, Procurement, Contract Management, and Compliance. While at PeopleSoft, Mark was responsible for the direction and strategy for PeopleSoft's Financials and Performance Management product lines. Currently Mark is is responsible for setting the direction and building the overall strategy for Workday's Financial Management applications. A California CPA , Mark holds a Bachelor's degree in economics from theUniversity of California, Berkeley and a Master's degree in Management from University of California, Irvine.